About Whitetail Fanatic
Whitetail Fanatic exists for one kind of hunter: the one who’s willing to wait.
We’re not here to chase every deer that walks by, and we’re not here to make noise about it when we don’t. This is a publication built around the pursuit of mature, trophy-caliber whitetail — the kind of buck that takes years of scouting discipline, patience, and hard-earned knowledge to even get a shot at, let alone tag.
Our editorial voice comes from Emmett Hollis, who’s spent 47 seasons in the deer woods — the last 30 focused almost entirely on mature bucks across Iowa, Illinois, and Kansas. Emmett doesn’t write hype. He writes about what actually works: reading pressure, understanding land, knowing when to sit tight and when to walk away from a deer that isn’t ready yet. That philosophy runs through everything we publish, whether it’s a trophy hunt story, a breakdown of habitat management, or field-tested gear advice from hunters who’ve actually put it to work.
Alongside Emmett, our team covers the full picture of serious whitetail hunting — gear worth trusting, land worth managing, seasons and regulations worth knowing before you head out, and what to do with your harvest once the work is done.
Whitetail Fanatic is a Hometown Publications property, built for hunters who understand that the best bucks are never the easy ones.